Lead Your Tribe - Key Points From the Book - Tribes, We Need You to Lead Us, by Seth Godin

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I just finished reading the book Tribes, by Seth Godin. I found this book fascinating. It's about how groups form into tribes and how tribes are leading the changes that are happening in our world. It's also about the need for leaders to help tribes strengthen. (I purposely did not use the word grow, because size doesn't necessarily mean better or stronger).

A tribe is a group of people who stand together on a common issue or belief. The difference between a tribe and a crowd is that a tribe has leadership and a means for communicating.

Seth spends quite a bit of time talking about tribe leadership. The beauty of tribe leadership is that it can be shared. Sometimes one person has the lead, the next time someone else has leadership. It's kind of like people within an organization who are not the officially designated leaders, but are because they have the respect and dedication of their colleagues.

The concept of tribes applies to the team you build as prospects join your business. You are their leader. Something about you attracted them to you. As their leader, your role is to guide them, direct them, and encourage them to become leaders in their own right. After all, they're creating their own tribe as people join under them.

When you first have a few people in tribe, it's easy to keep in contact with them. But once your team gets bigger, you need to find other way of communicating. Options include emails, teleconferences, or webinars. You can use these to inform, train, exchange ideas, and discuss issues and problems.

Here are some points about tribes that are important to consider as you're building your team--your tribe:

- Tribes challenge the status quo. Building a business is going against the status quo of getting a good education, getting a good job, and living happily ever after. The status quo will resist and oppose you and your team. The tribe is your support.

- Tribes are global. An online business is global. The Internet made the world local. You can reach people from all over the world.

- Tribes have belief and faith. Building an online business takes belief and faith. You have to believe in the business, believe that you can build it, believe that others can build it, and have the faith to take action on those beliefs.

- Tribes are a niche; they have a common belief, interest, or cause. Your target market is your niche. Understand their interests and needs. Show how your business can support their interests and meet their needs. Tailor your internet marketing to your niche.

- Tribes are about connection. People joined you in business because you attracted them (connected with them at some level).

Hopefully you see your team with a different set of eyes and you better understand how to cultivate and strengthen your tribe. Your reward is seeing your business grow.

Happy Business Building,
Yoli

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Absolute Khushwant - The Low-Down on Life, Death by Khushwant Singh and Humra Quraishi

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The great old man (as he is lovingly called) of the Indian literature, or the symbol of it, is again back with a bang (he has this happy knack or habit of coming back and surprising us time and again). His new title, Absolute Khushwant, has been written in collaboration with Humra Quraishi, presents details about the life of Khushwant, his loves and work in great detail. Absolute Khushwant has been published by Penguin, which presents to us the contradictions of the man known as Khushwant with all the human elements intact - in short, all his life.

A Self Confessed Agnostic

He can speak about the scriptures with complete authority, yet he is a self confessed agnostic. He has championed the cause of free speech with tremendous fervor, but has also the reputation of supporting the declaration of emergency by Indira Gandhi. There is no event in modern India he has not been a witness to, and his views have often been controversial and provocative at the same time.

Never Less than Honest

One thing is for sure, he is never less than honest. Overall, Absolute Khushwant comes right from the heart of the grand old man himself. Even in his mind, the doubts about what is truth always stays, and he believes calling something absolute may be against the very idea of being human. Khushwant Singh himself says whenever he is confused or is in a quandary, he imagines what Mahatma himself would have done in that situation - and then he does the same. Khushwant Singh still writes two columns every week, so working comes easily to him, even at the ripe age of 95, so it's slightly surprising to note he needed a co-author to write this book.

The Book Was a Penguin Idea

As always, Khushwant does not flinch from telling the readers the book was a Penguin idea, not his. During the writing process, Humra Quraishi asked him questions, to which he provided verbal answers. All the ideas covered in the book are from Khushwant Singh, though the writing comes from Humra Quraishi.

Khushwant Matters to Us

In the early stages of his life, Khushwant's father thought he would be a good lawyer since he talked too much, and he did the same. He realized he was making a living out of quarrels of other people and soon left the profession. Once the partition happened, he joined foreign service, but he found this was not the life he was aspiring for. Next was a stint in UNESCO, but he found his destination as an editor in Illustrated Weekly of India. He has never compromised his integrity as a journalist and even while writing his columns, if somebody says what he has written can't be published, he says - stop my column. Nobody does. Khushwant Singh matters to us.

The author Prasoon Kumar works for http://www.uread.com/ which is the leading online bookstore that offers all the current and all time great titles at never before prices. Only Khushwant Singh can be forthright, and popular at the same time. To know how, grab your copy of Absolute Khushwant: The Low-Down on Life, Death and Most Things In-Between by Khushwant Singh and Humra Quraishi at huge discount only at http://www.uread.com/book/absolute-khushwant-khushwant-singh-humra/9780143068716

Insight Into the Japanese Industrial Capitalist - A Great Multi-Cultural Book to Read

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Most business students who achieve their MBA from the top colleges and universities in the United States study all the industrial capitalists of our time and of previous periods. They know all about Rockefeller, Carnegie, J.P. Morgan, and they know all about the economic business process intellectuals like Friedrich Winslow Taylor, Charles Deming. Indeed, they've rated the case studies about companies that are Built to Last. But we must remember, that the United States is not the only capitalist business country in the world.

The next nearest largest economy is Japan, and I ask you how much do you know about their industrial capitalists, or their great companies? Did you know that the economic GDP of Japan is over $5.5 trillion per year? That's an incredible amount, and it is higher than Germany, China, and all the other nations that you'd expect to be in the top billing.

Perhaps, this is why I have a number of Japanese business books on my shelf at home. If you are truly interested in international business, and you hardly have to be a graduate of Wharton Business School, then I'd like to suggest a very good book to you, which will familiarize you with how the greatest companies in Japan were started.

By the way, this book sits next to the book; "Built to Last," by Stanford University's business professor Collins, in my business library at home. I'd like to recommend this book to you;

"Success Stories; How Eleven of Japan's Most Interesting Businesses Came to Be," by Leonard Koren, prodigal book publishers, San Francisco, 1990. Paperback. ISBN: 0877016356.

There are many chapters and stories in this book, and I'd recommend that you read the chapters on Matsuishita, Mitsu Group, Honda and after you do that I think you'll understand a lot more about Japanese business history than 99% of the people of the United States. Indeed, I hope you will please consider this.

Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank. Lance Winslow believes in multi-cultural study to help in world peace.